I wanted to build a successful life by investing in myself now, so that the rest of my career falls together seamlessly. There I was, 22, living on what remained from my engineer’s salary, buying my first home. Needless to say, I was unimpressed with the real estate industry and thought, why isn’t someone doing this better? It wasn’t the pure rush of the sale that sold me, it was the idea that I could create a better presence for myself and thus a better client experience than I was seeing the agents around me doing.
I didn’t want to waste any precious time to perfect this. I wanted to dive all the way in, right away, put my peripheral blinders on, so to speak, and master it quickly. The traditional route didn’t appeal to me; I didn’t want to be a traditional realtor forever. I wanted to learn marketing and branding and I did it quickly, through trial and error of my own creation, failing lots and winning lots. For multiple years, I was the top producer at my brokerage, and it was all from social media— not a single cold call.